South of the James Market


Due to circumstances beyond our control and COVID 19, the GrowRVA SOJ Market has been forced to relocate to Bryan Park, effective 5/9/2020. Please continue to support our farmers and their families provide safe, healthy food to the Richmond community! Thank you Richmond VA Parks and Recreation for your never ending support! RMC Events and Richmond Police Department you rock! 



DRIVE THRU - Customers in cars will enter on the Bellevue side, drive along the line of vendors to pick up, then loop around and exit on the Hermitage Road side of the Park.


WALK THRU - Customers will enter at the Hermitage Road entrance, come through and park beside soccer field.


During walk thru, social distancing will be monitored as it has been previously.


All market policies, VDACS, and COVID 19 regulations and rules will be in forced and followed.

Summer Hours (May – October):

  • 7:30 am – 8:30 am, drive thru traffic, PRE-ORDERS ONLY. NO GRAB AND GO.

  • Walk thru starts after all vehicles cleared until 11:50 am with controlled number of customers monitored by RMC and Police; this provides food accessibility for all. The market closes at Noon; please allow enough time to shop because all sale transactions need to be completed by 12:05 p.m.

  • Lulus online system launched effective June 1st. Not mandatory and some vendors are participating.

  • With MASKS REQUIRED for 10 years and older, per the governor’s order, we will allow children and dogs. 

  • We will have staff on hand monitoring and stressing social distancing.

  • We will also allow an open area dining in areas that naturally create social distancing. 

Stay safe!

Winter Hours (November - April):  9 am - 12 pm

Vendor Applications, click here.


Location: Bryan Park
4308 Hermitage Road
Richmond, VA 23227


The South of the James Farmers Market is an open-air producer-only market where farmers and artisans sell locally-grown and hand-made items. Located until futher notice in Bryan Park.


GrowRVA’s markets are Rain or Shine events. We do close if there are dangerous weather conditions such as lightning, excessive snow or State of Emergency.  Consult our Facebook page or Twitter profile for updates.

Summer Market starts May 2nd


Pre-order drive thru (7:30 am - 8:30 am) and walk thru with masks required and social distancing will start once Market cleared of all vehicles until 11:50 am.

Vendor List Posted Weekly by Noon, Tuesday

South of the James Market participates in

Lulus Local Food Hub (buying pages open Monday 6 AM - Thursday Noon; vendor participation not mandatory).

SOJ Market 2020 Aug 15 Vendor List.jpg